Art Direction: Typography & Persuasive Design

There’s something we all have in common, we aspire to experience as many happy moments as we can. Some of these happy feelings come from big moments, such as a graduation or a trip to Italy; but others can be quite small. Have you ever woken up thinking you’re late to work and realize you have 5 more hours to sleep? Have you ever tried a Baked by Melissa mini cookie dough cupcake? Perfect tiny moments, to say the least.