Social Strategy: Lifecycle Marketing
Being a pure Dominican has made me a pure coffee lover. My grandpa especially is a huge Nespresso fan, buying all different flavors, collections, and intensities. Their beautiful branding fit perfectly in my “social for good” project, which led to a campaign where limited-edition capsules were created to provide a home for others. I had the privilege to work with and get feedback from SCAD alumni and currently Miami-based digital creator Ms. Emilie Sobel.
